Gagá is a procession tradition that came to eastern Cuba with Haitian labourers in the early 20th century. In Haiti it is called rara, in the Dominican Republic gagá. It takes place in Holy Week.
According to Yanique Hume, gagá became part of the cultural landscape of eastern Cuba with the arrival of Haitian labour migrants in the early 20th century. At first it was cloaked in secrecy and maintained only by the vodú societies (sociétés). In the Haitian settlement of Caidijé (Camagüey), gagá bands arose soon after the village was founded; a gagá society was formed there in 1926.
Gagá coincided with the week off that labourers were given in Holy Week (Semana Santa). After the rehearsals comes a procession through the cane fields on the Saturday before Easter Sunday.